LoveCalculator.be
URL: http://www.lovecalculator.be
Launch-Date: September 2006
Description
The LoveCalculator was our first big foray into the global market. The site is available in 11 languages and more will be added in the near future.
The site was launched in September 2006 after an intensive development phase.
The main feature of the site is a love calculator prank with a viral twist. People share their personal love calculator links and bring more visitors to the site. More than 25,000 personalized emails are sent every day. Around 150,000 new members sign up to the site per month.
Other parts of the sites consist of horoscopes, personality tests, casual games.
The site is accessible by many localized domain names (e.g. lovecalculator.com.mx, lovecalculator.co.kr, liebe.be, calculamour.be,...).
This site allowed us to gain a better understanding for the intricacies when dealing with a world wide audience in their native tongue and how large-scale databases work in a viral marketing environment.
For the latest demographics, please contact us or your advertising sales contact.
Additional reading: http://www.lovecalculator.be/about.php